John Schmeiser is the Chief Executive Officer of the Western Equipment Dealers Assn. (WEDA), an international trade association that represents the interests of over 2200 farm, construction, and outdoor power equipment dealers in Canada and the United States. Prior to the establishment of the Western Equipment Dealers Association, Schmeiser had been the CEO of the Canada West Equipment Dealers Association since 1996. Schmeiser oversees all of Western’s operations and business units and reports to a volunteer board of directors of dealers from across Canada and the U.S.