Precision Agriculture

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Press Release

360 Yield Center Splits Into Two Brands: 360 RAIN for Adaptive Application, 360 YIELD for Retrofit Equipment

After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.


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WinField Launches AI Tool Oz

The AI-powered tool helps make near-instant agronomic recommendations, and new updates to its BioVerified designation, a vetted list of biological products that meet a set of criteria developed by WinField United research and agronomy teams.


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Press Release

MASCHIO GASPARDO Opens Its First Full Line Store in North America

The Group’s fifth Full Line Store worldwide opened on May 22, 2026, in partnership with Roc-Pit Equipment LLC. Located in the heart of the American Corn Belt, the new dealership brings the full MASCHIO GASPARDO range to North American farmers.

The Group’s fifth Full Line Store worldwide opened on May 22, 2026, in partnership with Roc-Pit Equipment LLC. Located in the heart of the American Corn Belt, the new dealership brings the full MASCHIO GASPARDO range to North American farmers.


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U.S. House Passes Farm Bill 2.0, Pesticide 'Liability Shield' Removed

The version approved Thursday removed controversial language that would have prohibited states and courts from, “penalizing or holding liable entities for failing to comply with requirements that would require labeling or packaging that is in addition to or different from the labeling or packaging approved by the EPA administrator.”


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Creating Seeding Rate Prescriptions with AI for #Plant26

Using artificial intelligence in our daily lives may feel like it comes from a science fiction novel, but with precision agriculture, AI is another tool to help farmers manage their operations.
Using artificial intelligence in our daily lives may feel like it comes from a science fiction novel, but with precision agriculture, AI is another tool to help farmers manage their operations.
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