Many food and textile companies are demanding suppliers utilize regenerative farming practices so the companies can market themselves to increasingly environmentally conscious customers. But how the industry goes about that journey matters.

The PCSC program will be evolved into the “Advancing Markets for Producers” initiative and existing grants will be reviewed on three “Farmer First” policy priorities, the USDA said Monday.

The news isn’t exactly a surprise to those who follow the agency, as USDA Secretary Brooke Rollins has previously said the massive agency would undergo some restructuring to reduce management layers and refocus efforts on serving farmers, ranchers, foresters and consumers.

The bill – supported by more than 300 farming stakeholders across the U.S. — would also prohibit the USDA from cancelling agreements or contracts with farmers, or organizations providing assistance to farmers, “unless there has been a failure to comply with the terms and conditions of the agreement or contract.