From Pennsylvania to the Flickner Innovation Farm near Wichita, Kan. Local Deere dealer PrairieLand Partners is testing See & Spray on Ray Flickner’s no-till and strip-till fields.

Product Innovation specialist Bryan Berggren explains why this kind of tech is set to take off.  

“John Deere changed their strategy as far as the pricing structure. Right now, this season and moving forward, you’re only getting charged for the savings, which means you’re getting charged for the acres it does not spray. What that does is, is that gets the price way down to an acceptable price point. People want this technology, they want to be able to use this to save money on chemicals and to be responsible a little bit with what they’re doing with the land. Nobody wants to spray chemical all the time. This is gaining a lot of traction in the industry as a whole. There are lots of other companies developing this type of technology. Personally, I was very skeptical from the beginning because I ran a sprayer for 20-30 years and worked for some commercial applicators. It never ceases to amaze me how sensitive it is. It sees mor than we can see with our own eyes and even moving 12-15 mph through the field, recognizing a crop vs. a weed, it’s unbelievable.”

Watch the full version of this episode of Conservation Ag Update.