Google and have announced a research collaboration to identify scalable and cost-effective solutions for soil quality measurement across farmland in India. The relationship aims to enable farmers with informed decisions that improve their yield and profitability in their practices across the seasons. Combining Google’s cutting-edge AI, imaging technologies and Cloud infrastructure, and's direct on-ground reach and engagement with millions of farmers in India, the two companies have outlined multiple areas of research collaboration that will enable and accelerate the adoption of sustainable agricultural practices across the country.

Soil health is well understood to be a primary indicator of crop yield and productivity. Today, soil quality testing is primarily done using chemical-based analysis, where soil samples are collected and analyzed in a laboratory. Due to limited testing facilities, lower awareness among farmers, and the logistical and operational overhead introduced by collecting and transporting samples to testing facilities, this lab-based soil-testing approach has been challenging to scale across India. and Google have entered into a research collaboration to establish a scalable and low-cost method to measure soil health, covering soil organic carbon and other key nutrients in soil. The relationship will focus on the use of hyperspectral image analysis combined with other remote sensing and data collection methods, to accurately measure SOC and other nutrients in soil across a range of soil types and characteristics that comprise the landscape of agricultural practices in India. This method of soil testing, once established in a scalable manner, will help extend soil testing services at affordable costs to farmers across India, and guide them towards ways to improve soil health, select suitable crops, input products and operating practices, resulting in higher yields and income.

Speaking about the collaboration, Pranav Tiwari, CTO, said, "At, our objective is to bring advanced and innovative technology-led solutions to ease the decision-making process and improve outcomes for farmers, with a focus on smallholder farmers of India. With this collaboration with Google, we are working together to develop a scalable, real-time and cost-effective method to measure soil quality. Once developed, we will be able to provide actionable insights and advice to farmers and help them optimize their choices of crops, seeds, and nutrients. This will not only benefit the farmers with a better ROI, but will also help promote practices that make farming, and our planet, more sustainable."

Speaking about this research association, Dr. Manish Gupta, Director, Google Research, said, “We look forward to our collaboration with, utilizing Google’s suite of AI and imaging technologies, Cloud, and advanced geospatial analysis and machine learning expertise to help unearth long-term solutions for sustainable agriculture. Using remote measurement of soil health can help deliver orders of magnitude gains in cost-effectiveness and scalability that will directly benefit farmers across the country, enabling them to improve their productivity and meet the challenges of the future.”

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Since 1991, Martin Industries has designed, manufactured and sold leading agriculture equipment across the U.S. and Canada. Known for Martin-Till planter attachments, the company has expanded to include a five-step planting system, closing wheel systems, twisted drag chains, fertilizer openers and more in their lineup. Their durable and reliable planter attachments are making it possible for more and more farmers to plant into higher levels of residue.