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Press Release

360 Yield Center Splits Into Two Brands: 360 RAIN for Adaptive Application, 360 YIELD for Retrofit Equipment

June 8, 2026 | Posted in Equipment, Nutrient Management, Precision Agriculture, Seeding & Planting, Water Management

After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.

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‘Most Innovative Folks You’ll Find’ Gathering at 2026 Strip-Till Conference

13th annual event features educational sessions led by farmers, researchers, agronomists & equipment experts

By Noah Newman posted on April 21, 2026 | Posted in Cover Crops, Equipment, Soil Health, Strip-Till Farming

“The networking is one of the things I love most about the Strip-Till Conference,” says Zack Smith, who strip-tills in Lake Mills, Iowa. “The farmers attending this conference are some of the most innovative folks you’re going to find."

News Release

Kinze Product Innovation Day Set for June 2026

April 16, 2026 | Posted in Equipment, Seeding & Planting

The invitation-only event is designed to provide farmers with deeper access to Kinze equipment, expertise, and people. The event will replace Kinze Manufacturing’s exhibit at the annual National Farm Machinery Show.

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

By Noah Newman posted on February 13, 2026 | Posted in Crop Protection, Equipment, Nutrient Management, Precision Agriculture, Residue Management, Seeding & Planting

Here are some of the top things we saw — and heard — at the 2026 National Farm Machinery Show in Louisville, Ky.

Yetter Manufacturing to Acquire Martin Industries

By Mike Lessiter and Noah Newman posted on February 5, 2026 | Posted in Equipment

Western-Illinois based Yetter Manufacturing and Kentucky-based Martin Industries announced to dealers this week Yetter’s intent to acquire Martin, with a deal expected to close this quarter.

No-Till Farmer Wins Regional Gold and National Bronze Awards for 2024 Benchmark Report

No-Till Farmer among Lessiter Media publications to win Regional and National Awards in the 2025 AZBEES

May 27, 2025

No-Till Farmer among Lessiter Media publications to win Regional and National Awards in the 2025 AZBEES.

Lessiter Media Co-Founder Pam Lessiter Passes

She co-founded ‘a different kind of ag publishing company’ in 1981 with husband, Frank

March 11, 2025

Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home, surrounded by her loving husband, Frank, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease.

Bree Greenawalt Promoted to Director of Data, Insights & Circulation

January 3, 2025

Lessiter Media is pleased to announce the promotion of Bree Greenawalt to the position of Director of Data, Insights, and Circulation, effective immediately

Dealership Minds Summit Knowledge Benefits Farmers, Too

By Paul Wallem posted on September 9, 2024

I spent a day and a half at the Dealership Minds Summit in Madison, Wisconsin in early August. It's an annual program for dealerships -- that I believe will benefit all farmers, too.

Frankly Speaking

Tractors with Enough Horses to Pull a 114-Row No-Till Planter

By Frank Lessiter posted on May 30, 2024 | Posted in Seeding & Planting

With John Deere’s recent introduction of the 9RX series of high-horsepower tractors, farmers have the potential to get much more cropping work done in a day.

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No-Tiller Plants Entire Corn Crop with Driverless Tractor

On this episode of Conservation Ag Update, brought to you by Titan International, we catch up with young Kentucky no-tiller Quint Pottinger to see how he autonomously planted his entire crop in 2026. Senior editor John Dobberstein checks in from the CTIC Conservation in Action Tour in Scotland Neck, N.C., where no-tiller Zeb Winslow III talks about his multi-species cover crop program.

Top Directory Listings

Estes Performance Concaves

We have engineered and developed the most advanced concave system that threshes all crops, eliminates rotor loss, improves grain quality, gives you a cleaner sample – all with one set of XPR concaves.

Titan International Inc

At Titan International, our product portfolio reflects our commitment to innovation and high-quality products. Titan International offers a full line of solution-focused wheel, tire, and undercarriage products for a wide variety of off-the-road equipment in agriculture, construction, forestry, mining, power sports, high-speed trailers, and outdoor power equipment segments. As one of the largest North American manufacturers, with a network of dealers all over the world, Titan is an industry leader that original equipment manufacturers and operators can count on for durable products and quality service.

Servitech

Provide expert analysis and decision support to increase productivity and profitability.