Dawn Equipment CEO, Joe Bassett, announced the launch of a new company. Underground Agriculture will focus on providing innovative agricultural equipment and intelligence to the fast-growing audience of farmers employing organic no-till methods.
"On the Dawn Equipment side, we've witnessed and helped cultivate a fundamental transformation in the way our customers approach farming," says Bassett. "Whether talking about fully-automated planters or strip-till units, the way farmers farm has been undergoing radical change and we've helped them adapt every step of the way with innovative, increasingly digitized, ground-engaging products."
As the new company’s name indicates, Underground Agriculture intends to focus heavily on soil health.
"We strongly believe that healthy soil is the basis for maximizing profit and, therefore, sustainability for farmers," said Bassett. "It is the true root of sustainable farming practices. Progressive farmers believe their soil's life cycles should never be interrupted or made to sit fallow.”
Underground Agriculture aims to help farmers adopt, nurture and succeed with sustainable farming methods, Bassett says, by sharing intelligence and designing and manufacturing progressive farming equipment.