La Crosse Seed announces that it is the new and exclusive owner of the entire family of brands of Cover Crop Solutions, effective immediately.
La Crosse Seed now owns the entire portfolio of brands previously used by Cover Crop Solutions, including the brand names Cover Crop Solutions, Tillage Radish, Tillage RootMax, Tillage Sunn as well as the entire suite of the popular TillageMax mixes, such as Dover, Bristol and others. La Crosse has become the exclusive owner of the brands in both the U.S. and internationally.
“We are excited to be able to offer these trusted and well-respected brands to current and prospective customers,” says Dan Foor, CEO of LaCrosse Seed. “We will continue to fortify both the Cover Crop Solutions platform and our Soil First family of products, which we launched in 2013 to bring cover crop seed innovation to growers.
“Our entire La Crosse Seed team is committed to helping lead this movement from a seed industry perspective by providing practical, efficient and economical solutions to our customers and growers interested in cover cropping.”
Cover crops are plants typically grown between cash crop cycles to prevent erosion, alleviate compaction, retain nutrients that may otherwise migrate off of the land, and ultimately improve soil health, grower productivity and profitability. This practice has gained significant attention and interest in recent years, and agricultural industry representatives have suggested that usage could surpass tens of millions of acres by the year 2020.
Cover Crop Solutions branded products supplied by La Crosse Seed are targeted to be available to customers in early July. The website www.tillagebrands.com will post updates as they become available.