From Washington D.C. to Cottage Grove, Minn., now, where farmers and dealers gathered for the grand opening of the Horsch AgTec building. They had a front row seat to some big equipment reveals, including a 90-foot planter and the largest air seeder cart on the market. Lucas Horsch, CEO of Horsch North America, says it’s all about being more productive and overcoming the labor challenges that so many deal with today.  

“In the ag industry, we are lacking more and more people. Not because we don’t have people, but we don’t have the right people sometimes in the location where we are. The theme we talked about today is productivity. Now we are moving into the 90-foot planter market and the big air seeder market with up to 900-bushel tanks. On the other side, we’re driving our sprayer business forward. When it comes to weed resistance, we need to work more on our quality of application. There are two pieces to it. One is to slow down our operation sometimes, maybe go to a wider boom, and to raise our volume to have better coverage. I’m not disagreeing that you can go with lower volumes when the conditions are right, but with the climate today, we don’t always have the perfect conditions. Sometimes you have a windy day, or it’s too dry that the fine droplets are  drying up too quickly.” 

Horsch continues to expand its presence in North America. The company’s goal is to double its U.S. dealer footprint within 3 years.  

Watch the full version of this episode of Conservation Ag Update.