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Wal-Mart has joined an alliance of other Fortune 500 companies seeking to make agriculture more sustainable, Reuters reports.
The Field to Market alliance was started 3 years ago by the nonprofit Keystone Center to improve ag productivity and reduce the use of natural resources. It includes farm groups, grain handlers and food makers, but Wal-Mart is the first retailer in the group.
Other members of the alliance include Cargill, Kellogg Co., Bunge Ltd., Coca-Cola and the National Corn Growers Association.
“We have pretty ambitious goals to sell products that are sustainable and this is directly within that framework,” says Rob Kaplan, Wal-Mart’s senior manager of sustainability.
The group studies major crops and works with farmers to make agriculture more environmentally friendly. A report released earlier this summer highlighted how six crops — corn, cotton, potatoes, rice, soybeans and wheat — are now being produced more efficiently than they were in the last 3 decades.
Wal-Mart wants to eliminate 20 million tons of greenhouse gas emissions from its global supply chain by the end of 2015.
Asgrow, DeKalb and Deltapine introduced the agSeedSelect tool —available as a tablet app or online at agSeedSelect.com — that allows farmers to create, store and e-mail a custom seed guide tailored to their farm by Zip code and crop, as well as keep track of products used on their farm.
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