An ongoing quest for alternatives to conventional food choices has been magnified by the coronavirus pandemic. The movement to mitigate global climate change, coupled and growing scientific evidence of the environmental and public health impacts of the industrial agri-food system, had already fueled explosive growth in organic food sales and triggered a vibrant local food movement says John Ikerd.

During the COVID-19 crisis, farmers with direct access to customers through farmers markets, CSAs and local food hubs experienced greater demand than they could possibly supply. A professor emeritus, author and ag economist, Ikerd will explain the importance of internet marketing options to respond to new market demands and help no-tillers learn and share perspective on the potential of no-tilling to benefit from these new and emerging food markets.